From customer photos to shelf-ready merch

Client / Context
A creative commerce flow we built for our own brand and early pilot customers selling custom merch online and at physical pop-ups.

Problem
Designing custom merch was slow and manual: every new order meant Photoshop work, layout tweaks, and file exports for printers.

What we built

• A web app where users upload a photo, then pick from curated AI styles
• Behind the scenes, an image pipeline (ComfyUI + custom workflows) that:
  • Cleans up the subject
  • Applies the chosen art style consistently
  • Produces print-ready files at the right DPI and aspect ratios (e.g. magnets, postcards, posters)
• An internal dashboard for managing styles, previewing outputs, and tracking which designs convert best at fairs and online

Outcome

• Turnaround time from raw photo to production file dropped from hours to minutes
• Small creative teams can test many more styles and product ideas with the same headcount
• The same engine is now powering both our own merch experiments and future B2B partnerships

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